March 27, 2025
SRAM, a well-known manufacturer of bicycle components, experienced a significant cyberattack in March 2025. The cyberattack reportedly compromised some of SRAM’s digital initiatives, including online platforms crucial for customer services and cyclist engagement. Data potentially compromised include customer contact and shipping information. Other subsidiaries and departments within SRAM’s global operations might have been affected.
SRAM stated they have initiated robust countermeasures to secure their digital infrastructure and prevent future incidents. The attack raised questions within the cycling technology industry about data security protocols and the management of connected devices.
